Client story
Woodworkers
Home furniture & wall décor / e-commerce
Woodworkers needed visuals that sell across multiple product types: electrical panel covers, wall art, and detailed world maps with accessories. We produced lifestyle scenes that match buyer intent + created installation visuals to remove friction.
Problem
- Wide product range with different buyer intents (decor vs functional covers vs hobby/collector pieces)
- Needed premium lifestyle visuals and clear installation guidance
- Must work for Egypt audiences and international shoppers (different rooms, tastes, and "use cases")
Before
After
Before
After
What we did
1) Buyer-intent scene design (not random lifestyle)
We designed each setup around who buys it and where it belongs, so customers instantly imagine it in their own space.
2) Category coverage with one cohesive system
We kept consistent styling rules across categories while tailoring each product to its natural environment (living rooms, offices, gaming corners, travel corners).
3) Installation visuals (reduce objections)
For products like electrical panel covers and complex installs (including maps), we translated the installation process into clear, step-by-step visuals: positioning, mounting logic, and final finish.
4) Detail + "how it's used" shots
For world maps, we added usage storytelling (pins, travel tracking) so the product reads as a long-term personal object—not just wall decor.
Deliverables
- Lifestyle image sets across key categories (panel covers, world maps, wall art, rustic art pieces)
- Open/closed + detail macros where relevant
- Installation visuals designed to reduce hesitation
- A cohesive library that still feels varied across rooms and audiences
Outcome
A consistent premium library that sells, explains, and reduces buyer hesitation—across a wide catalog and multiple audiences.