Problem
- Needed a premium visual identity across website + social
- Each scent/mood needed its own world (not a generic template)
- Required both persuasion (storytelling) and clarity (how-to + results)
- Revision cycles were high because the taste bar was extremely specific
What we did
1) World-per-product visual system
Each product got a distinct world built from:
- color environment + props that communicate scent/mood
- consistent lighting and composition rules to keep the brand cohesive
- sensory cues (texture, softness, freshness) without looking artificial
2) 4-shot image structure per item
For each product/bundle we produced a repeatable set:
- Product in its world (hero lifestyle)
- Texture / smear / dollop shot
- Model smiling holding product
- Scrub on skin / results visual
3) Video campaign production (10 videos)
- 3 storytelling videos (emotion + transformation)
- 5 ASMR videos (texture, sound, sensory satisfaction)
- 2 educational videos (how/when to use, friction reduction)
Plus: on-brand images for carousel posts to match the video campaign.
4) Human finishing + delivery optimization
We refined realism, skin texture, lighting continuity, and export formats for web/social.
Deliverables
- Images: 168+ product-world visuals + website hero/collection visuals
- Videos: 10 campaign videos (storytelling + ASMR + educational)
- Social-ready carousel designs + consistent sizing/exports
Outcome
A cohesive campaign system that makes Mehos feel tangible: you can sense the product through the visuals, understand usage, and trust the results.
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