Problem
Discovery Homes needed to sell multiple modular models and custom builds before construction. They had floor plans and a small set of early renders, but needed visuals that communicated:
- real interior flow (kitchen, living, bedrooms, loft/mezzanine)
- finish and style options buyers could choose from
- believable exterior placement (mountains, lakes, resort-style settings)
- people enjoying the space (to create scale + lifestyle context)
What we did
1) Visual system (so everything feels like one premium shoot)
We defined a consistent visual language: lighting rules, styling taste, camera behavior, and "reality constraints" so the library stays coherent even across different models, finishes, and environments.
2) Floor plan → believable spaces
We translated 2D plans into interiors/exteriors with accurate proportions and livability—then refined them through human finishing so materials, shadows, and reflections read as real.
3) Render → realism upgrade (when client renders existed)
For models that already had renders, we used them as a base and pushed them toward photoreal: improved materials, added natural imperfections, and inserted real-life elements (props + people) without breaking the architecture.
4) Location + lifestyle scenarios
We produced multiple exterior worlds (mountains, modern compounds, nature-facing lots) and interior styling variations so buyers can instantly imagine ownership.
Deliverables
- Web-ready hero visuals (multiple angles + key rooms)
- Finish/style variants per model (so sales can match the customer's choices)
- Interior/exterior sets + community/compound concepts (multi-unit scenes)
- People-in-space variants for warmth, scale, and trust
- Optimized exports for web + listings + ads (poster-friendly, fast-loading)
Outcome
A launch-ready library that sells homes before build, makes finishes understandable, and reduces friction in buyer imagination while keeping architectural credibility intact.